Tobacco: Cigarettes, RYO, E-Cigarettes & Lighters 2014

By  Samantha Oller, Senior Editor/Special Projects Coordinator

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Distributor Data: Branded Discount Cigarettes (C-Stores & Travel Plazas)

Calendar year 2013

The Pall Mall brand represented nearly 56% of branded discount cigarettes shipped by McLane in 2013, with the Pall Mall Red Box 100 the No. 1 UPC.

Market Share by UPC 
Cigarette UPCShare of carton sales
Pall Mall Red Box 10011.2%
Pall Mall Blue Box 1008.6%
Pall Mall Blue Box King6.0%
Pall Mall Red Box King5.9%
Pall Mall Menthol Box 1005.7%
Pall Mall Orange Box 1004.6%
L&M Box 1003.7%
L&M Box King3.7%
L&M Blue Box King3.0%
L&M Blue Box 1002.8%
Market Share by Brand 
BrandShare of carton sales
Pall Mall55.9%
L&M19.0%
Pyramid6.8%
Doral4.5%
Misty4.1%
USA3.0%
Liggett Select2.2%
Basic1.9%
Sonoma1.2%
Old Gold0.4%
Other1.0%

Source: McLane Co.


Distributor Data: Subgeneric Cigarettes

Calendar year 2013

McLane’s most shipped subgeneric cigarette UPC in 2013 was the Maverick Menthol Box 100; the Maverick brand commanded nearly 73% share of the segment’s carton sales from the distributor.

Market Share by UPC 
Cgarette UPCShare of carton sales
Maverick Menthol Box 10020.6%
Maverick Box 10016.9%
Maverick Gold Box 1009.9%
Maverick Box King7.6%
Maverick Menthol Box King5.7%
Maverick Gold Box King5.0%
Maverick Menthol Gold Box 1002.6%
Maverick Silver Box 1002.2%
Grand Prix Red Box 1002.1%
Maverick Menthol Silver Box 1001.9%
Market Share by Brand 
BrandShare of carton sales
Maverick72.5%
Grand Prix5.5%
Wave2.0%
Tahoe0.6%
Other19.4%

Source: McLane Co.

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