Tobacco: Cigarettes, RYO, E-Cigarettes & Lighters 2014

By  Samantha Oller, Senior Editor/Special Projects Coordinator

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Where the Gains Are

C-store sales, 52 weeks ending Dec. 29, 2013

C-store sales of cigarettes fell 1.4%, with units off more than 2% in 2013, according to IRI. The biggest areas of growth in the category could be found in smokeless—unit sales rose nearly 4% for chewing tobacco and snuff, with spitless tobacco up almost 3%. Electronic smoking devices—IRI’s term for e-cigarettes—rose by triple-digit percentages on an expanding base, hitting more than $530 million in sales for 2013.

Roll-your-own (RYO) underperformed in 2013, with dollars off more than 15% and units down more than 16%. Pipe tobacco, however, enjoyed a more than 15% increase in unit sales, according to IRI.

CategoryC-store sales ($ millions)PCYAUnit sales (millions)PCYA
Cigarettes$51,643.7-1.4%8,546.7-2.1%
Chewing tobacco/snuff$5,004.17.7%1,214.93.8%
Spitless tobacco$181.43.9%52.42.8%
Total smokeless
tobacco
$5,185.47.6%1,267.33.8%
Cigars$2,352.6-2.7%1,509.22.0%
Electronic smoking
devices
$530.4176.5%49.2203.8%
Pipe tobacco$75.77.6%9.915.3%
Roll-your-own (RYO)
tobacco
$58.5-15.2%11.2-16.3%
Total all other
tobacco products
$134.2-3.6%21.0-3.9%
Lighters$538.62.8%368.50.1%
Smoking accessories
(pipes, etc.)
$249.6-2.4%158.7-5.1%

Source: IRI


Distributor Data: Cigarettes

Calendar year 2013

Shipments of cigarettes from McLane were off 4.5% in 2013, in dollar terms of average shipments per store per week, with all segments down from the previous year. E-cigarette shipments, meanwhile, rose by nearly 187%.

SegmentAvg. shipments per store per week (in dollars)Avg. shipments per store per week (dollar growth)PCYA
Premium$6,659.80-$328.01-4.7%
Generic$1,390.60

-$49.29

-3.4%
Subgeneric$140.87-$3.09-2.2%
Private label$25.14-$4.84-16.2%
Total$8,216.41-$385.24-4.5%
Electronic cigarettes$60.32$39.28186.7%

Source: McLane Co.


Distributor Data: Premium Cigarettes (C-Stores & Travel Plazas)

Calendar year 2013

The No. 1 premium cigarette UPC shipped by McLane in 2013 was the Marlboro Gold Box King. The Marlboro brand made up 60% of premium-cigarette cartons shipped by McLane.

Market Share by UPC 
Cigarette UPCShare of carton sales
Marlboro Gold Box King12.4%
Marlboro Red Box King7.3%
Newport Menthol Box King5.9%
Newport Menthol Box 1005.2%
Marlboro Special Blend Gold Box King4.0%
Marlboro Gold Box 1003.4%
Marlboro Special Blend Gold Box 1002.8%
Marlboro Red Box 1002.5%
Marlboro Silver Box King2.4%
Marlboro Special Blend Red Box King2.2%
Market Share by Brand 
BrandShare of carton sales
Marlboro60.0%
Newport14.4%
Camel12.9%
Winston3.5%
Kool2.0%
American Spirit1.9%
Parliament1.7%
Virginia Slims1.4%
Salem1.3%
Capri0.3%
Benson & Hedges0.3%
Other0.3%

Source: McLane Co.

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