Taking a Chance

Is lottery a market-basket builder or low-margin line clogger?

By
Erik J. Martin, CSP Correspondent

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For consumers, a simple scratch can mean early retirement, a bonus, an extra vacation or simply another ticket.

For c-store operators, lottery and its legion of Lotto, Mega Millions, Powerball and myriad scratch-offs represent only 0.2% of total sales inside c-stores, according to the NACS State of the Industry Report of 2010 Data, and that commissions on lottery sales typically average only 5.5%.

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