Stick to It

Supply-chain partners work together to keep strong gum sets profitable.

By
Traci Carneal, Freelance writer

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On some inside categories, a single, dominant brand or flavor can raise the tide for the entire segment.

But in the business of gum, things get a bit stickier. There are many solid sellers and top-flight suppliers, but the category itself can be stretched out with too many choices.

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