Snacks: Salty Snacks 2014

By  Samantha Oller, Senior Editor/Special Projects Coordinator

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Where the Gains Are

C-store sales, 52 weeks ending Dec. 29, 2013

Convenience store sales of salty snacks were a mixed bag in 2013, judging by IRI figures. The largest segment, potato chips, saw units off 2.6%, and cheese and corn snacks both lost unit volume as well. On the upswing: tortilla/tostada chips, snack nuts, pretzels, trail mixes and ready-to-eat popcorn, among others.

SubcategoryC-store sales
($ millions)
PCYAUnit sales
(millions)
PCYA
Potato chips$1,382.31.2%884.1-2.6%
Dried meat
snacks
$1,230.32.1%515.1-0.9%
Tortilla/tostada
chips
$782.69.4%433.45.6%
Other salted
snacks (no nuts)
$743.13.6%419.71.5%
Snack nuts$482.37.5%401.72.7%
Cheese snacks$457.52.3%300.0-2.3%
Crackers$384.05.7%375.50.4%
Corn snacks
(no tortilla chips)
$350.61.2%211.9-3.9%
Sunflower/
pumpkin seeds
$294.0-4.0%266.4-9.6%
Pretzels$224.44.4%147.96.7%
Nutritional
snacks/trail mixes
$183.119.5%71.815.1%
Ready-to-eat popcorn/
caramel corn
$176.315.5%109.111.4%
Pork rinds$155.91.3%108.3-2.9%
Toasted corn nut snacks$48.4-13.7%32.4-15.1%
Chocolate-covered
salted snacks
$38.223.5%14.619.8%

Source: IRI


Customer in Focus

According to its 2013 report on salty snacks, Packaged Facts reports that there are 50 million consumers who often snack between meals and agree that “salted snacks are my favorite snack.” Within this group, 14.2 million are “healthy” salty snackers, preferring salty snacks and also usually only snack on healthful food. They exercise frequently, seek out foods with healthful ingredients and “do not see a conflict between craving salty snacks and pursuing a healthy snacking diet.”


Distributor Data: Snack Shipments

Calendar year 2013

Shipments of snacks from distributor McLane were largely up in 2013, with meat snacks, nutritional bars, chips and nuts all among the gainers.

SegmentAvg. shipments per store per week
(in dollars)
Avg. shipments per store per week (dollar growth)PCYA
Meat snacks$88.29$2.222.7%
Nutritional$49.07$3.066.7%
Other salty snacks$38.71$0.872.3%
Chips/pretzels/rinds$32.46$1.785.8%
Nuts$31.76$1.946.5%
Cookies$30.55$1.234.2%
Crackers$15.52-$0.17-1.1%
Trail mix$15.01$3.9435.6%
Seeds/kernels$12.93-$1.73-11.8%
Packaged popcorn$2.66$0.7237.3%

Source: McLane Co.

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