Snacks: Meat Snacks & Jerky 2014
Where the Gains Are
C-store sales, 52 weeks ending Dec. 29, 2013
C-store unit sales of meat snacks fell nearly 1% in 2013, with dollars up around 2%, according to IRI. Nielsen figures for the 52 weeks ending Dec. 21, 2013, also show a 0.9% slip.
Within the segments, kippered beefsteak, stick combos, nuggets/tenders and stick bites saw unit sales growth, according to Nielsen. The largest segment—jerky, with more than 41% of dollar sales—grew dollar sales nearly 6% but lost ground on unit sales.
|Total meat snacks||$1,230.3||2.1%||515.1||-0.9%|
|C-store sales, 52 weeks ending Dec. 21, 2013|
|Total meat snacks||$1,152.2||3.6%||479.9||-0.9%|
Sources: The Nielsen Co., Oberto Brands
Wild/global flavors is a top trend for meat snacks in 2014, according to Kevin Papacek, director of marketing for Jack Link’s Beef Jerky, Minong, Wis. Consumer research by Jack Link’s shows that 58% of light and lapsed users in the meat-snack category prefer to eat foreign foods, and 35% of those same consumers like to try new foods.
“The number of meat-snack consumers is growing, and some of these consumers are seeking products outside of traditional meat-snack offerings,” Papacek says. “We are seeing growth come through globally inspired flavors like Jack Link’s limited-edition Wild Side flavors, Burrito and Sriracha, which were launched in 2013, as well as alternative proteins, whether it be pork or turkey.”
Market Share by Brand
C-store sales, 52 weeks ending Dec. 21, 2013
Nielsen figures show Jack Link’s gaining a point in meat-snack dollar share and 1.6 points in unit share in the 52 weeks ending Dec. 21, 2013.
|Brand||Dollar share||Point change|
Sources: The Nielsen Co., Jack Link’s