Snacks: Energy/Diet/Granola Bars 2014

By
Samantha Oller, Senior Editor/Special Projects Coordinator

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Where the Gains Are

C-store sales, 52 weeks ending Dec. 29, 2013

C-store sales of bars rose nearly 9% in 2013, according to IRI, with nutritional/intrinsic health posting the biggest gains. Granola-bar sales, meanwhile, fell more than 11%, with units off more than 9%.

Bar typeC-store sales
($ millions)
PCYAUnit sales
(millions)
PCYA
Nutritional/intrinsic
health value bars
$461.115.3%224.313.5%
Breakfast/cereal/snack bars$166.75.4%148.31.8%
Granola bars$99.1-11.3%123.1-9.5%
Total
(including bar types not shown)
$727.08.6%495.83.5%

Source: IRI


Market Share by Bar Type

C-store sales, 52 weeks ending Dec. 29, 2013

Nearly 60% of c-store bar dollar sales and 41% of unit sales came from the nutritional segment in 2013, according to IRI.

Source: IRI


Snack-Bar Trends

In c-stores, the top-selling nutrition-bar brand by units in the 52 weeks ending Dec. 21, 2013, was Clif, according to Nielsen. IRI reports Kellogg’s Rice Krispies Treats as the top breakfast/cereal/snack bar brand, with Nature Valley leading the granola-bar segment.

Nutrition-Bar Brands by Units  
C-store sales, 52 weeks ending Dec. 21, 2013  
BrandUnit sales
(millions)
PCYA
Clif43.226.2%
Kellogg’s Special K Protein31.55.6%
PowerBar31.2-8.0%
MET-Rx14.7-8.0%
Supreme Protein10.4-0.2%

Sources: The Nielsen Co., U.S. Nutrition

Breakfast/Cereal/Snack-Bar Brands    
C-store sales, 52 weeks ending Dec. 29, 2013    
BrandC-store sales
($ millions)
PCYAUnit sales
(millions)
PCYA
Kellogg’s Rice Krispies Treats$58.85.3%48.4-0.1%
Kellogg’s Nutri-Grain Bars$30.5-0.4%34.3-1.5%
General Mills Golden Grahams Treats$13.9-8.2%10.2-9.4%
General Mills Lucky Charms Treats$10.11.7%7.31.7%
Kellogg’s Special K Bar$8.9-11.7%10.0-13.4%
Total (including brands not shown)$166.75.4%148.31.8%
     
Granola-Bar Brands    
C-store sales, 52 weeks ending Dec. 29, 2013    
Nature Valley$41.2-1.6%48.6-3.3%
Nature Valley Sweet & Salty Nut$24.813.8%28.013.8%
Sunbelt$12.7-4.6%26.2-7.9%
Nature Valley Chewy Trail Mix$7.4-12.1%8.8-13.0%
Quaker Big Chewy$2.8-24.6%2.9-25.0%
Total (including brands not shown)$99.1-11.3%123.1-9.5%

Source: IRI

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