Smoke and Mirrors
New OTP contracts may snuff out a hot category, opponents fear.
Contracts. Rebates. Share of space. Minimum number of SKUs. Premium brands. Promotional allowances.
With this year’s introduction of retail trade programs from Altria Group’s John Middleton Inc. and U.S. Smokeless Tobacco Co. (USSTC), the lingo of the cigarette business has begun filtering into the other tobacco products (OTP) category.