Rolling Uphill

Fuel-price rollback at the pump isn't as simple as it looks.

By  Linda Abu-Shalback Zid, Senior Editor

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Sometimes you see it as a fist bump. Other times it’s a high-five or a simple enthusiastic announcement. Most often, it’s expressed with a subtle grin creeping slowly across someone’s face. The fact is, customers can’t help but react when they see a fuel-price rollback at the pump.

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