The Promotional Cup Runneth Over
Bargain-basement deals on fountain drinks come with a price.
Jim Callahan isn’t afraid to lose a little money to drive traffic into his stores—and, he hopes, earn money in the long run. Marketing director for Fairburn, Ga.-based Geo. H. Green Oil Inc., Callahan is inviting participants of local sports and park programs to grab a free 20-ounce fountain drink if they come into one of his Texaco stores in uniform.