Preliminary Data from NACS State of the Industry Summit 2014

Total industry sales and a breakdown of the top retail product categories

By
Samantha Oller, Senior Editor/Special Projects Coordinator

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Category Snapshot: Cigarettes

32.4%

Cigarettes' share of in-store sales

14.4%

Cigarettes' share of in-store gross-profit dollars


Sales by Quartile (per store per month)

The top decile of c-store retailers by store operating profit generated more than $20,000 per store per month in cigarette sales than the top-quartile operators.

Top decileTop quartileSecond quartileThird quartileBottom quartile
$79,796$59,520$38,202$36,934$31,567

Source: NACS; preliminary data


Subcategory Sales Breakdown

According to Nielsen figures, more than 80% of c-store cigarette sales came from premium brands in 2013.

SubcategoryPCYAShare of dolar sales
Premium-1.0%80.2%
Branded discount1.4%14.5%
Subgeneric/private4.7%4.8%
Fourth tier-2.4%0.5%

Source: The Nielsen Co.


Sales by Subcategory

Cigarette sales fell 3.5% in 2013 to settle at $44,751 per store per month.

SubcategoryDollar sales
(per store per week)
Premium$35,886
Branded discount$6,496
Subgeneric/private$2,167
Fourth tier$202
Total$44,751

Source: NACS; preliminary data


Gross Profits by Quartile (per store per month)

Top-quartile operators generated nearly twice the profit on cigarettes per store per month as bottom-quartile retailers.

Top decileTop quartileBottom quartile
$10,212$8,010$4,448

Source: NACS; preliminary data


Gross Profits by Subcategory

Cigarette gross-profit dollars fell 5.7% in 2013.

SubcategoryAverage margin dollars
(per store per month)
Gross margin %
Premium$5,23814.5%
Branded discount$94813.0%
Subgeneric/private label$31615.2%
Fourth tier$3014.9%
Total$6,53214.6%

Source: NACS; preliminary data

Coming Next: Foodservice Category Snapshot ...

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