Never Give Up

By
Paul Reuter, Chairman emeritus and contributing editor

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Winston Churchill’s address after the war to the graduating class at the University of Cambridge was the shortest on record. He said “never give up.” He repeated that phase three times and sat down.

Most business leaders I have talked to and visited with are not thinking of a mid-year 2009 turnaround, but a mid-2010 or mid-2011 recovery. Some think it will be longer.

Also, we just welcomed in the Chinese New Year, the Year of the Ox. 

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