Nature and Nurture
New Parker's site basks in local beauty, ‘elevated experience.'
Being actively involved in the NACS State of the Industry Report, I have become acutely aware of the challenges we retailers face in staying a step or two ahead of our customers’ expectations.
Yes, my customers’ expectations. I know we talk a lot about competition and what larger-footprint chains with deeper pockets can do. Surprisingly, I find myself less worried about what giants such as Target and Wal-Mart are doing than I am about catering to the customers that patronize—or could patronize—our 24 Parker stores in southeast Georgia.