On The Menu: Snacking Data 2014

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Average Snacks Per Day

Compared to baby boomers, more millennials report snacking four or more times per day. Conversely, more boomers (compared to millennial respondents) report snacking one or two times per day.

Number of snacks per dayMillennials*Baby boomers*
116.7%37.1%
235.1%39.3%
322.3%14.3%
415.3%6.2%
55.7%2.2%
More than 54.9%1.1%

Source: Culinary Visions Panel Research 2013

Base: 372 baby boomers (49-67) and 942 millennials (19-36)

*Numbers do not equal 100 due to rounding



Snacking Preferences, Time of Day

Baby-boomer survey respondents snack much more than millennial respondents after dinner (42% vs. 35%). Millennials snack just before dinner much more frequently than boomers (22% vs. 8%).

Day-partMillennialsBoomers
Morning15%4%
Midmorning40%34%
Early afternoon43%27%
Late afternoon58%47%
Before dinner22%8%
After dinner35%42%
Late night37%25%

Source: Culinary Visions Panel Research 2013

Base: 372 baby boomers (49-67) and 942 millennials (19-36)


Snack Purchasing Venue Choices

Millennials prefer purchasing snacks from convenience stores and fast-food restaurants, whereas baby boomers prefer making snacks at home.

VenueBoomersMillennials
C-store19%47%
Make my own at home45%33%
Fast-food restaurant21%39%
Drug store14%20%
Supermarket bakery17%17%
Supermarket deli12%16%
Fast-casual restaurant5%11%
Cafeteria at workplace3%7%
Casual-dining restaurant3%7%
Cafeteria or other venue
at my school
1%4%
Supermarket (other)2%1%
Other12%3%

Source: Culinary Visions Panel Research 2013

Base: 372 baby boomers (49-67) and 942 millennials (19-36)

NEXT: Snack Preferences Throughout the Day

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