On The Menu: Pizza & Chicken Data 2014

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Pizza and Chicken Menu Importance

Year ending December 2013

When comparing restaurants to c-stores and food/drug segments, retail establishments continue to lag behind QSRs with pizza. However, chicken at food/drug stores is almost on par with QSRs.

Food typeMenu importance*
C-store 
Pizza3.3%
Chicken5.7%
  
Food & drug 
Pizza3.6%
Chicken18.0%
  
QSR 
Pizza10.4%
Chicken20.6%

Source: The NPD Group/CREST

*Percent of meals/snacks that include item


Pizza and Chicken Growth Opportunities

When asked which menu items have the highest sales growth potential across a broad number of categories, a notable number of c-store operators responded ready-to-eat pizza, while a quarter of college & university operators see growth opportunities in non-sandwich, non-salad chicken items.

Menu itemC-storeC&UHospital
Chicken, non-sandwich, non-salad16%25%18%
Pizza, ready-to-eat slice/pie33%17%11%
Pizza, ready-to-bake/refrigerated kits6%1%3%

Source: FARE 2014 State of Foodservice Study


Specialty-Pizza Trends

Consumers told Technomic that they eat pizza about 3.4 times a month, but they also want more variety. Seventy-four percent, up from 70% in 2012, say that a wide variety of toppings is important in creating a good pizza.

Which specialty pizzas would you order?

Hawaiian33%
Philly cheese steak28%
Buffalo chicken24%
Mexican/Southwest21%
Greek/Mediterranean20%

Source: Technomic Inc.

Base: 1,500 consumers age 18 and older; multiple responses allowed


Deli Prepared Chicken, Share of Dollars

Rotisserie chicken commands close to half of all deli prepared chicken sales, with fried chicken a distant second.

TypeDollars
($ millions)
Percent of
sales
Rotisserie chicken$1,442.0543.72%
Fried chicken$734.3722.27%
Chicken wings$558.2916.93%
Chicken appetizers$338.5710.27%
Chicken meals/combos/dinners$168.815.12%
Other prepared chicken$37.201.13%
Italian chicken$12.330.37%
BBQ chicken$3.660.11%
Stuffed chicken$2.790.08%
Total$3,298.08100.00%

Source: Nielsen Perishables Group FreshFacts

NEXT: Pizza Menu Attributes

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