Influencing Me

By  Paul Reuter, Chairman emeritus and contributing editor

As I write this column, the magazine Fast Company is completing The Influence Project, an invitation to determine the most influential person online.

The purpose of the initiative is to see how influence works on the Internet, to explore exactly what we mean when we talk about the power of viral marketing. As described earlier this summer by Fast Company senior editor Mark Borden, the project aims to “remove some of the mystery behind the inherent passivity of social network numbers. This experiment will show what happens when an individual takes an audience at rest and applies an unbalanced force—through suggestion, advice or direction—that converts it into an army of action.”