Half Empty or Half Full?

Retailers deal with post-honeymoon phase of big beer marriages.

By
Andrew Magee, Freelance writer

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When MillerCoors and Anheuser-Busch InBev exchanged their respective vows, industry optimists predicted that the newly married couples would streamline talent and resources to create a beer retailing culture offering retailers better service, creative promotions and increased sales and profits.

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