General Merchandise: Specialty Items 2014

By
Samantha Oller, Senior Editor/Special Projects Coordinator

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Automotive-Product Trends

C-store sales, 52 weeks ending Dec. 29, 2013

Motor-Oil Trends

C-store dollar sales of motor oil slowed in 2013, growing less than 1%, according to IRI, while unit sales declined 3%. Pennzoil supplied nearly 20% of category dollar sales in 2013.

Motor Oil by Brand

    
BrandC-store sales ($ millions)PCYAUnit sales (millions)PCYA
Pennzoil$104.8-0.5%17.7-3.6%
Private label$47.4-0.8%10.1-2.3%
Formula Shell$35.3-2.4%7.0-7.3%
Shell Rotella T$34.1-2.8%2.1-6.3%
Havoline$29.1-3.4%5.9-5.2%
Road Tech$23.7-16.8%5.9-15.6%
Castrol GTX$16.5-21.8%2.9-24.0%
Chevron Supreme$14.543.3%3.045.2%
Mobil 1$14.131.0%1.424.7%
Duplex$13.8-6.0%4.2-7.6%
Total (including brands not shown)$524.20.8%100.6-3.0%

Source: IRI


Automotive-Treatment Trends

C-store dollar sales of automotive treatments increased nearly 8% in 2013, while units declined slightly, according to IRI. Power Service and Howes Lubricator brands both had significant lifts in dollar and unit sales, and they also gained dollar share.

Automotive Treatments by Brand

    
BrandC-store sales ($ millions)PCYAUnit sales (millions)PCYA
STP$59.8-2.7%15.8-3.6%
Power Service$17.759.6%1.550.4%
Lucas$16.321.2%0.715.1%
Howes Lubricator$15.877.0%1.071.7%
Gumout$14.1-2.7%4.1-5.6%
Terra Cair$10.09.9%0.717.6%
Road Tech$9.5-12.9%3.0-9.6%
Private label$7.56.7%2.04.4%
Autoguard$5.9-3.8%1.9-3.7%
Mag 1$5.71.5%1.9-3.8%
Total (including brands not shown)$237.77.9%49.9-0.6%

Source: IRI


Antifreeze Trends

C-store sales of antifreeze rebounded in 2013, growing more than 5% in dollars and up nearly 4% in units. Peak claimed nearly 40% of the segment’s dollar share, according to IRI.

Antifreeze by Brand

    
BrandC-store sales ($ millions)PCYAUnit sales (millions)PCYA
Peak$50.73.4%4.51.5%
Shell Zone$8.2-18.8%0.7-22.7%
Road Tech$7.0-19.6%0.7-18.5%
STP$6.9106.8%0.692.3%
Polar$6.019.5%0.515.8%
Pride$4.7-12.0%0.4-7.8%
Final Charge Global$3.843.2%0.340.9%
Texaco$3.51.6%0.3-0.4%
Autoguard$3.21.8%0.3-4.3%
Zecol$2.6144.5%0.3155.7%
Total (including brands not shown)$124.05.3%10.93.6%

Source: IRI


All Other Auto-Fluid Trends

The “all other auto-fluid segment,” a catchall for everything from flat fixers to windshield-washer fluids, saw strong growth in 2013. According to IRI, it was up nearly 26% in dollars and 27% in units, led by growth in the top two brands—Peak and Splash.

All Other Auto-Fluid by Brand

    
BrandC-store sales ($ millions)PCYAUnit sales (millions)PCYA
Peak$21.035.6%6.429.2%
Splash$15.961.1%5.053.8%
Pennzoil Fix a Flat$11.2-2.1%1.3-3.2%
Camco$5.361.6%1.750.6%
Private label$3.910.8%1.37.3%
Total (including brands not shown)$101.725.7%27.827.0%

Source: IRI

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