General Merchandise: Specialty Items 2014

By
Samantha Oller, Senior Editor/Special Projects Coordinator

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Distributor Data: General Merchandise

Calendar year 2013

McLane shipments of motor oil fell nearly 7% by dollars in 2013, with accessories up more than 7%. In other general-merchandise items, battery shipments dropped nearly 17%.

Automotive Products   
SegmentAvg. shipments per store per week (in dollars)Avg. shipments per store per week (dollar growth)PCYA
Motor oil$34.68-$2.46-6.6%
Accessories$13.28$0.897.2%
Additives$12.52-$0.14-1.1%
Antifreeze$10.72$0.899.0%
Window solvent$6.82$1.6030.7%
Transmission$2.60-$0.50-16.2%
Total automotive products$80.63$0.290.4%
Other Products   
Batteries$9.92-$1.98-16.6%
Seasonal$8.41$0.010.1%
Sunglasses$3.84-$0.82-17.7%
Wearing$3.23$0.279.1%
School/office supplies$1.84-$0.17-8.5%
Telecommunications hardware$1.51-$3.89-72.0%
Gaming/novelty$0.91$0.033.8%
Hardware/tools/electrical$0.73-$0.27-27.2%
Film/photo$0.48-$0.17-26.2%
Floral$0.08-$0.11-59.6%
Other$5.66$3.37147.1%

Source: McLane Co.


Battery Trends

C-store sales, 52 weeks ending Dec. 29, 2013

C-store sales of batteries continued to decline in 2013, falling 9% in dollars and nearly 15% in units, according to IRI. Duracell Coppertop alkaline batteries gained nearly 5% of dollar share last year.

Batteries by Brand

    
BrandC-store sales ($ millions)PCYAUnit sales (millions)PCYA
Duracell Coppertop$48.73.4%9.41.1%
Energizer Max$40.9-14.6%7.8-17.1%
Private label$8.413.7%1.82.6%
Rayovac$5.5-21.2%2.4-40.9%
Sony$5.3-5.2%1.4-8.0%
Total (including brands not shown)$125.1-9.0%27.4-14.7%

Source: IRI


Distributor Data: Batteries by UPC

Calendar year 2013

The top-shipped battery UPC from McLane in 2013 was the four-count Duracell AA alkaline.

1. Duracell Alkaline AA (4-count)

2. Energizer AA (4-count)

3. Duracell AAA (4-count)

4. Energizer AAA (4-count)

5. Duracell Alkaline 9V

Source: McLane Co.


Cross-Category Opportunity

In a ranking of the top single-item transactions in a c-store, the list was dominated by general merchandise, showing an untapped opportunity for adjacencies. According to recent research by  Management Science Associates that examined point-of-sale data at three midsize c-store chains, here are the top 10 categories purchased in a single-item transaction:

1. Automotive products, such as gas cans, fuses and emergency items

2. Telecommunications hardware

3. Antifreeze, coolants and window solvents

4. Family-planning items

5. Maps

6. Transmission/brake fluids

7. Prepaid telecommunications

8. Batteries

9. Milk

10. Coffee and coffee refills

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