General Merchandise: Personal Care 2014

Health and beauty care (HBC) sales data

By  Samantha Oller, Senior Editor/Special Projects Coordinator

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Where the Gains Are

C-store sales, 52 weeks ending Dec. 29, 2013

Retailers saw mixed results in health and beauty care (HBC) in 2013, with growth in basics such as toothpaste and soap, declines in suntan products and flatness in lip-treatment sales, according to IRI. Dollar sales of contraceptives held steady at $138.8 million, while units declined more than 3%. Sales of sanitary napkins and tampons fell nearly 3% and units declined 4%, IRI reports. Dollar and unit sales of eye and contact-lens products, meanwhile, increased.

In paper products, sales of toilet tissue fell by about 6% in both dollars and units. Paper-towel sales saw a lift of 2% in dollars and 1% in units, according to IRI.

Personal Care    
SegmentC-store sales ($ millions)PCYAUnit sales (millions)PCYA
Contraceptives$138.80.1%36.3-3.3%
Sanitary napkins/
tampons
$50.0-2.7%12.7-4.1%
Toothbrush/dental
accessories
$22.7-1.4%8.9-4.1%
Toothpaste$11.84.4%4.85.0%
Mouthwash$10.3-1.9%3.8-0.5%
Lip treatment$82.20.0%39.0-2.5%
Eye/contact lens
care product
$66.32.5%17.02.7%
Deodorant$16.8-0.3%5.41.1%
Soap$13.912.5%6.86.4%
Suntan products$10.2-11.2%1.3-18.2%
Hand & body lotion$7.70.0%3.2-0.1%
Blades$7.3-0.2%2.5-3.1%
Nail cosmetics$5.03.4%3.52.7%
Hair accessories$3.8-4.4%2.3-3.5%
Shampoo$3.21.9%1.2-1.8%
Baby needs$4.3-8.8%1.8-10.5%
Diapers$3.08.0%0.4-18.3%
Paper products    
Toilet tissue$56.5-5.9%29.2-6.2%
Paper towels$23.32.2%12.01.0%
Facial tissue$11.1-1.8%7.90.7%
Paper napkins$2.0-1.6%1.1-4.2%

Source: IRI


Distributor Data: HBC Shipments

Calendar year 2013

Dollar growth in shipments of health and beauty care (HBC) items from McLane fell 2% in 2013.

SegmentAvg. shipments per store per week (in dollars)Avg. shipments per store per week (dollar growth)PCYA
Grooming aids$12.44-$0.72-5.5%
Family planning$12.12+$0.070.6%
External care$10.28-$0.31-2.9%
Feminine hygiene$5.74-$0.14-2.4%
Smoking cessation$0.25+$0.20431.9%
Other HBC$10.35+$0.242.4%
Total HBC$181.62-$3.75-2.0%

Source: McLane Co.

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