General Merchandise: Health Care 2014

Samantha Oller, Senior Editor/Special Projects Coordinator, CSP

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Distributor Data: OTC Shipments

Calendar year 2013

Shipments in 2013 of OTC items from McLane rose in some segments—analgesics, cold/cough/allergy and baby food—but fell for stomach remedies, vitamin and energy supplements and shooters.

SegmentAvg. shipments per store per week (in dollars)Avg. shipments per store per week (dollar growth)PCYA
Analgesics single/multidose$12.97-$0.68-5.0%
Total analgesics$26.82$1.204.7%
Cough/cold/allergy-single/multi dose$4.30$0.6116.6%
Total cough/cold/allergy$26.06$1.737.1%
Stomach remedies$4.29-$0.35-7.6%
Stomach rolls$3.85-$0.28-6.9%
Stomach remedies-singles/multi dose$2.79$0.2811.1%
Total stomach remedies$10.94-$0.36%-3.2%
Vitamin/energy/supplement shooters$57.26-$4.27-7.0%
Vitamins/supplments-singles/multi dose$0.22-$0.03-10.8%
Total vitamins/supplements$64.38-$5.76-8.2%
Baby food/formula$1.21$0.109.1%
Baby care$1.02$0.00-0.4%
Total baby$2.23$0.104.6%

Source: McLane Co.

Gastrointestinal-Tablet Brands by Units

C-store sales, 52 weeks ending Dec. 29, 2013

C-store sales of gastrointestinal tablets declined 2% in dollars and 4% in units last year, despite growth by some top performers, including Lil’ Drug Store’s Zantac 150 and Pepto-Bismol, according to IRI.

BrandUnit sales (millions)PCYAC-store sales ($ millions)PCYA
Tums Ultra antacid15.6-5.0%$23.4-3.7%
Tums EX antacid15.3-5.3%$17.3-2.8%
Tums antacid8.7-17.0%$9.8-14.6%
Lil' Drug Store Zantac 150 antacid3.618.5%$9.424.8%
Lil' Drug Store Pepto-Bismol stomach remedy2.115.1%$5.017.7%
Total gastrointestinal (including brands not shown)65.2-4.2%$107.6-2.4%

Source: IRI

Distributor Data: Top Stomach-Remedy SKUs

Calendar year 2013

Stomach Remedies

1. Pepto-Bismol Maximum Strength (liquid, 4-oz.)

2. Zantac 150 Tablets (3-count)

3. CVP Stomach Relief (8-oz.)

4. Medtech Dramamine Original (12-count)

5. Pepto-Bismol (liquid, 4-oz.)


1. Lil’ Drug Store Zantac 150 (2-count)

2. Lil’ Drug Store Pepto-Bismol (tablets, 4-count)

3. Lil’ Drug Store Alka-Seltzer (4-count)

4. Uni’s Zantac (1-dose)

5. Lil’ Drug Store anti-diarrheal (4-count)


1. Tums Ultra Assorted Berries

2. Tums Ultra Peppermint

3. Tums E-X Assorted

4. Tums Original Peppermint

5. Tums E-X Assorted Berries

Source: McLane Co.

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