General Merchandise: Health Care 2014

By  Samantha Oller, Senior Editor/Special Projects Coordinator

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Distributor Data: OTC Shipments

Calendar year 2013

Shipments in 2013 of OTC items from McLane rose in some segments—analgesics, cold/cough/allergy and baby food—but fell for stomach remedies, vitamin and energy supplements and shooters.

SegmentAvg. shipments per store per week (in dollars)Avg. shipments per store per week (dollar growth)PCYA
Analgesics$13.85$1.8815.7%
Analgesics single/multidose$12.97-$0.68-5.0%
Total analgesics$26.82$1.204.7%
Cough/cold/allergy$14.09$1.189.1%
Lozenges$7.67-$0.06-0.8%
Cough/cold/allergy-single/multi dose$4.30$0.6116.6%
Total cough/cold/allergy$26.06$1.737.1%
Stomach remedies$4.29-$0.35-7.6%
Stomach rolls$3.85-$0.28-6.9%
Stomach remedies-singles/multi dose$2.79$0.2811.1%
Total stomach remedies$10.94-$0.36%-3.2%
Vitamin/energy/supplement shooters$57.26-$4.27-7.0%
Vitamins/supplements$6.91-$1.46-17.4%
Vitamins/supplments-singles/multi dose$0.22-$0.03-10.8%
Total vitamins/supplements$64.38-$5.76-8.2%
Baby food/formula$1.21$0.109.1%
Baby care$1.02$0.00-0.4%
Total baby$2.23$0.104.6%

Source: McLane Co.


Gastrointestinal-Tablet Brands by Units

C-store sales, 52 weeks ending Dec. 29, 2013

C-store sales of gastrointestinal tablets declined 2% in dollars and 4% in units last year, despite growth by some top performers, including Lil’ Drug Store’s Zantac 150 and Pepto-Bismol, according to IRI.

BrandUnit sales (millions)PCYAC-store sales ($ millions)PCYA
Tums Ultra antacid15.6-5.0%$23.4-3.7%
Tums EX antacid15.3-5.3%$17.3-2.8%
Tums antacid8.7-17.0%$9.8-14.6%
Lil' Drug Store Zantac 150 antacid3.618.5%$9.424.8%
Lil' Drug Store Pepto-Bismol stomach remedy2.115.1%$5.017.7%
Total gastrointestinal (including brands not shown)65.2-4.2%$107.6-2.4%

Source: IRI


Distributor Data: Top Stomach-Remedy SKUs

Calendar year 2013

Stomach Remedies

1. Pepto-Bismol Maximum Strength (liquid, 4-oz.)

2. Zantac 150 Tablets (3-count)

3. CVP Stomach Relief (8-oz.)

4. Medtech Dramamine Original (12-count)

5. Pepto-Bismol (liquid, 4-oz.)

Single/Multidose

1. Lil’ Drug Store Zantac 150 (2-count)

2. Lil’ Drug Store Pepto-Bismol (tablets, 4-count)

3. Lil’ Drug Store Alka-Seltzer (4-count)

4. Uni’s Zantac (1-dose)

5. Lil’ Drug Store anti-diarrheal (4-count)

Rolls

1. Tums Ultra Assorted Berries

2. Tums Ultra Peppermint

3. Tums E-X Assorted

4. Tums Original Peppermint

5. Tums E-X Assorted Berries

Source: McLane Co.

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