Full Steam Ahead
Targeted programs add heat to coffee offerings.
When it comes to coffee, c-store retailers should pay close attention to the preferences of people born between 1976 and 1994. Known as Generation Y and the STING (short-term instant need for gratification) generation, this 75-million-strong group tends to frequent c-stores. But here’s the challenge: They also spend plenty of time and dollars at coffeehouses and QSRs.