Foodservice: Traffic & Menu Trends 2014

By
Samantha Oller, Senior Editor/Special Projects Coordinator

Article Preview: 

Foodservice Traffic Growth

Convenience stores have been the best performing segment over the past three years, increasing traffic each year, according to The NPD Group.

Segment201120122013
C-stores3%2%1%
QSRs1%1%0%
Food/drug0%-1%0%

Source: The NPD Group/CREST


Distribution of Day-Part Traffic: C-Stores vs. QSRs vs. Retail

Year ending December 2013

QSR and food/drug segments won this past year with the morning meal, while c-stores performed well at lunch, according to NPD. Snacking was strong for both QSR and c-stores.

Day-partShare of trafficPCYA
C-stores  
Morning meal33%-1%
Lunch19%5%
Supper6%-2%
P.M. snack42%3%
QSRs  
Morning meal22%4%
Lunch36%-1%
Supper29%-1%
P.M. snack13%1%
Retail  
Morning meal19%11%
Lunch29%-3%
Supper22%-3%
P.M. snack30%-1%

Source: The NPD Group/CREST


Pizza and Chicken Menu Importance

Year ending December 2013

When comparing c-stores to QSR and food/drug segments, retail establishments continue to lag behind QSRs with pizza. However, chicken at food/drug stores is almost on par with QSR.

Food typePercent of meals/snacks that include the item
C-stores 
Pizza3.3%
Chicken5.7%
Food/Drug 
Pizza3.6%
Chicken18.0%
QSR 
Pizza10.4%
Chicken20.6%

Source: The NPD Group/CREST


Cross-Category Opportunity

According to research by Management Science Associates that examined retail point-of-sale data at three midsize c-store chains, stores with a foodservice program sell 2% more packaged beverages and salty snacks than those without, and see about a 13% increase in total store sales.

Overall, 82% of foodservice baskets included items from other categories. (This compares to baskets with tobacco, only half of which include items from other categories.)

The top five items included in a foodservice basket, according to the MSA retail POS analysis: perishable grocery, potato chips, ready-to-eat meals, tortilla ships and flavored milk.

Pages

Click here to download full article