A while back, I saw the new Kate Spade touch-screen storefronts in New York at a design forum. The idea is that you walk up and order via touch screen, and your items will be delivered to you that day. I also saw examples of mobile stores being dropped off the back of a trailer on a college campus to handle the rush of students coming back to school. More often we are seeing new ways products and services are being delivered in the name of convenience.
Wait—aren’t we supposed to be the convenience model? When did we fall behind?
My point is that the new and innovative ways that retailers are approaching retail are staggering. Social media and generations X, Y and Z have changed the way products and services are delivered. The outliers are thinking outside the box, both figuratively and literally.
A very good friend of mine once said to me that we are not in the convenience business but the retail business. We sell stuff. We are restricted only by our imaginations in what we sell and how we sell it. My vision of the future includes these revolutionary ways to be more convenient and so much more.
My challenge to you is to sit back and dream a little. Maybe a trip to Seaside is in order to clear our minds of all the daily confusion so that we can dream about the future.
In the words of Zac Brown, “I got my toes in the water, [butt] in the sand / Not a worry in the world, a cold beer in my hand / Life is good today, life is good today.”