Crossing the Intersection

Are you ready for the cigarette-OTP interchange?

By
Linda Abu-Shalback Zid, Senior Editor

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And now, a look at 2025:

The man glances behind the counter, quickly eyeing the small section in the corner that contains cigarettes. Not this time—he’s got too much going on this weekend. Tonight’s a trip to the movies, so he picks up some snus. Tomorrow is date night, and his girlfriend isn’t a fan of the tobacco smell, so he’ll need some more nicotine hand gel. Sunday’s golfing with the buddies, so he grabs a pack of small cigars.

And if UBS analyst Nik Modi’s prediction is correct, this 2025 Bubba won’t be alone in passing up traditional cigarettes for other tobacco products (OTP). 

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