Candy: Nonchocolate Candy 2014

By
Samantha Oller, Senior Editor/Special Projects Coordinator

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Where the Gains Are

C-store sales, 52 weeks ending Dec. 29, 2013

Convenience store unit sales of nonchocolate fell 1.2% in 2013, according to IRI, with declines in novelty, nut/coconut and hard sugar candy, as well as plain mints. Chewy candy, the largest segment, gained slightly in unit sales.

According to Nielsen, nonchocolate sales rose 5.7% in the 52 weeks ending Dec. 28, 2013, to hit $1.5 billion, with units up 2.8%.

Candy typeC-store sales
($ millions)
PCYAUnit sales
(millions)
PCYA
Chewy$1,018.16.2%824.10.5%
Breath fresheners$216.85.7%126.82.1%
Novelty$188.03.6%153.5-1.3%
Licorice$132.23.4%80.22.2%
Specialty nut/coconut$120.1-4.5%96.0-11.6%
Hard sugar candy$98.3-4.2%160.4-4.7%
Total (including
segments not shown)
$1,864.63.9%1,518.6-1.2%

Source: IRI


Distributor Data: Nonchocolate-Candy Shipments

Calendar year 2013

Average shipments per store per week of standard-size nonchocolate rose 5.3% in 2013, while king-size gained 24.4%, according to McLane figures.

SegmentAverage shipments per store per week
(in dollars)
Average shipments per store per week (dollar growth)PCYA
Nonchocolate standard$42.90$2.155.3%
Bagged candy peg$41.50$2.486.4%
Candy rolls/mints/drops$22.58$0.210.9%
Bagged value$18.11$1.7610.8%
Nonchocolate king$15.07$2.9524.4%
Bagged candy laydown$7.81$2.2339.9%
Gummi fruit snack$4.13$0.359.3%
Novelty candy$3.21-$0.81-20.1%
Bagged value 2 for $1.50$2.67-$0.71-21.1%
Stand-up pouches$2.31$1.70280.4%
Bagged candy sugar-free$0.09-$0.01-5.7%

Source: McLane


Category Management Best Practice

Candy sales in c-stores peak between 3 and 8 p.m., according to research by Management Science Associates (MSA) that examined a full month of point-of-sale data from three medium-sized chains. The fact that sales remain elevated through the evening hours shows retailers have a big opportunity to better merchandise this category in the p.m. day-parts, says Don Burke, senior vice president of MSA. “Put a display at the cash register during those hours” to help counter the drop in sales that hits other major in-store categories in the second half of the day, he advises.


Licorice Candy by Brand

C-store sales, 52 weeks ending Dec. 29, 2013

C-store sales of licorice rose more than 3% in 2013, with Twizzlers Pull ‘n’ Peel and Wonka Kazoozles providing some of the lift, according to IRI.

BrandC-store sales
($ millions)
PCYAUnit sales
(millions)
PCYA
Twizzlers$57.20.0%32.1-2.3%
Twizzlers Pull ‘n’ Peel$12.58.9%7.12.7%
Wonka Kazoozles$11.341.4%9.739.2%
Twizzlers Nibs$11.3-4.8%6.7-7.1%
Rips$11.011.9%5.89.9%
Total (including
brands not shown)
$132.23.4%80.22.2%

Source: IRI


Hard Candy by Brand

C-store sales, 52 weeks ending Dec. 29, 2013

Sales of hard candy fell more than 4% in 2013, with four of the top five brands posting declines, according to IRI.

BrandC-store sales
($ millions)
PCYAUnit sales
(millions)
PCYA
Jolly Rancher$26.1-2.0%17.3-9.2%
Life Savers$14.1-5.8%12.0-7.3%
Jolly Rancher
Crunch ‘N Chew
$8.5-19.3%5.9-26.9%
Charms Blow Pop$8.5-5.7%36.1-4.3%
Tootsie Roll Pops$6.714.6%26.68.0%
Total (including
brands not shown)
$98.3-4.2%160.4-4.7%

Source: IRI

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