Beverages: Specialty 2014

By
Samantha Oller, Senior Editor/Special Projects Coordinator

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Sports-Drink Trends

After strong gains in 2012, sports drinks saw sales decelerate in 2013, according to figures from IRI and Nielsen. PepsiCo’s Gatorade Perform supplied more than two-thirds of dollar sales in the 52 weeks ending Dec. 29, 2013, and nine of the top 10 UPCs in the final quarter of the year, IRI reports.

Sports Drinks by Brand

C-store sales, 52 weeks ending Dec. 29, 2013

BrandC-store sales
($ millions)
PCYAUnit sales
(millions)
PCYA
Gatorade Perform$1,629.0-1.3%908.7-2.9%
Powerade Ion4$359.3-16.1%256.6-15.1%
Gatorade G2 Perform$153.6-12.1%86.9-14.3%
Gatorade$138.7596.5%67.6590.7%
Powerade Zero Ion4$62.7-12.8%42.4-11.1%
Powerade$59.6235.9%44.5227.4%
Private label$10.00.0%9.118.1%
Gatorade G2$9.63.0%9.1-1.1%
Bodyarmor$7.373.7%3.185.0%
Gatorade X Factor$3.630.0%1.720.7%
Total (including
brands not shown)
$2,447.0-0.3%1,433.0-2.4%

Source: IRI


Quarterly Look: Sports Drink UPCs

C-store sales, 13 weeks ending Dec. 29, 2013

UPCC-store sales
($ millions)
PCYAUnit sales
(millions)
PCYA
Gatorade Perform Thirst Quencher (Lemon Lime, 32-oz.)$24.5-1.8%12.3-3.2%
Gatorade Perform Thirst Quencher (Orange, 32-oz.)$21.6-1.9%10.8-3.3%
Gatorade Perform Thirst Quencher (Cool Blue, 32-oz.)$21.5-0.4%10.7-2.1%
Gatorade Perform Thirst Quencher (Fruit Punch, 32-oz)$21.5-3.2%10.7-5.1%
Gatorade Perform Thirst Quencher Frost (Glacier Freeze, 32-oz.)$19.24.7%9.63.8%
Gatorade Perform Thirst Quencher (Glacier Cherry, 32-oz.)$16.2NA7.9NA
Powerade Ion4 (Mountain Berry Blast, 32-oz.)$16.1-4.2%11.1-0.2%
Gatorade Perform Thirst Quencher (Fruit Punch, 20-oz.)$15.95.0%11.14.1%
Gatorade Perform Thirst Quencher (Lemon Lime, 20-oz.)$14.98.2%10.46.7%
Gatorade Perform Thirst Quencher (Cool Blue, 20-oz.)$14.615.7%10.314.5%
Total (including UPCs not shown)$453.46.4%262.65.5%

Source: IRI


Market Share: Sports Drinks by Brand

C-store sales, 52 weeks ending Dec. 29, 2013

BrandDollar sharePoint change
Gatorade Perform66.6%-0.7
Powerade Ion414.7%-2.8
Gatorade G2 Perform6.3%-0.8
Gatorade5.7%4.9
Powerade Zero Ion42.6%-0.4
Powerade2.4% 
Others1.7%NA

Source: IRI

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