Beverages: Fruit Juice and Fruit Drinks 2014

By
Samantha Oller, Senior Editor/Special Projects Coordinator

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Canned Juices and Fruit Drinks

C-store sales, 52 weeks ending Dec. 29, 2013

C-store sales of canned juices and fruit drinks leapt by double-digit percentages in 2013, according to IRI, partly led by PepsiCo’s new Mountain Dew Kickstart juice-soda blend.

BrandC-store sales
($ millions)
PCYACase sales
(millions)
PCYA
AriZona$147.5-10.1%147.3-10.2%
Mountain Dew Kickstart$100.7NA64.4NA
AriZona Golden Bear$16.475.3%16.276.6%
Snapple$12.4-23.2%15.7-23.3%
Jumex$8.259.9%7.670.6%
Total
(including brands not shown)
$320.148.9%277.531.0%

Source: IRI


Refrigerated Orange Juices

C-store sales, 52 weeks ending Dec. 29, 2013

IRI c-store figures show that the largest refrigerated-juice subcategory—orange juice—grew case sales by nearly 2% in 2013.

BrandC-store sales
($ millions)
PCYACase sales
(millions)
PCYA
Tropicana Pure Premium$100.63.2%49.31.3%
Simply Orange$59.315.3%27.212.4%
Private label$13.4-6.3%7.71.4%
Prairie Farms$5.716.1%3.014.6%
Borden$5.5-3.9%3.05.7%
Total
(including brands not shown)
$232.32.6%110.71.7%

Source: IRI


Refrigerated Juices and Fruit Drinks

C-store sales, 52 weeks ending Dec. 29, 2013

A healthy unit sales jump of more than 12%, led by smoothies and orange juice, helped the refrigerated-juice and fruit-drink segment in 2013, according to IRI.

BrandUnit sales
(millions)
PCYA

C-store sales
($ millions)

PCYA
Tropicana Pure
Premium orange juice
49.31.3%$100.63.2%
Naked smoothies45.224.9%$157.726.2%
Simply Orange
orange juice
27.212.4%$59.315.3%
Simply Lemonade
lemonade
18.2-0.7%$35.90.5%
Naked Protein
Zone smoothies
8.746.9%$32.946.9%
Private-label
orange juice
7.71.4%$13.4-6.3%
Simply Orange
blended fruit juice
5.626.4%$11.026.8%
Private-label fruit drink5.69.9%$7.76.4%
Simply Cranberry
cranberry cocktail/drink
4.765.3%$9.567.4%
Tropicana Farmstand
blended fruit juice
4.721.8%$8.920.7%
Total
(including brands not shown)
245.68.4%$569.512.1%

Source: IRI

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