Beverages: Fruit Juice and Fruit Drinks 2014

By
Samantha Oller, Senior Editor/Special Projects Coordinator

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Shelf-Stable Bottled Juices and Fruit Drinks

C-store sales, 52 weeks ending Dec. 29, 2013

After slight growth in 2012, shelf-stable juice and fruit drinks saw unit sales slip nearly 2%, according to IRI. A few brands—Minute Maid orange juice and Snapple fruit drink, among others—ran counter to the trend.

BrandUnit sales
(millions)
PCYAC-store sales
($ millions)
PCYA
Lipton Brisk fruit drink82.5-8.3%$90.3-4.2%
Tum-E Yummies
fruit drink
59.4-5.7%$60.5-3.4%
Minute Maid
orange juice
43.57.2%$79.98.4%
Lipton Brisk lemonade40.4-9.6%$43.6-6.3%
Snapple fruit drink37.815.1%$54.316.8%
V8 tomato/
vegetable juice
31.8-3.5%$57.6-2.9%
Bug Juice fruit drink30.2-12.6%$58.0-12.2%
PepsiCo Ocean Spray
cranberry cocktail/
juice drink
30.13.8%$56.95.2%
Minute Maid
apple juice
28.89.4%$53.110.9%
Minute Maid
lemonade
23.41.8%$30.5-3.9%
Total
(including brands not shown)
892.3-1.7%$1,398.8-1.6%

Source: IRI


Refrigerated Smoothies

C-store sales, 52 weeks ending Dec. 29, 2013

The Naked Juice Co.’s Naked brand supplied nearly 80% of refrigerated-juice and fruit-drink smoothie sales in 2013, according to IRI.

BrandC-store sales
($ millions)
PCYACase sales
(millions)
PCYA
Naked$157.726.2%45.224.9%
Naked Protein Zone$32.946.9%8.746.9%
Odwalla Superfood$2.9-25.0%1.0-25.3%
Bolthouse Farms$2.2107.0%0.7101.3%
Odwalla$1.9-25.5%0.7-25.7%
Total
(including brands not shown)
$199.626.2%56.824.5%

Source: IRI

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