Beverages: Fruit Juice and Fruit Drinks 2014

By  Samantha Oller, Senior Editor/Special Projects Coordinator

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Where the Gains Are

C-store sales, 52 weeks ending Dec. 29, 2013

While convenience store sales of shelf-stable juice and fruit drinks were largely soft in 2013, according to IRI, there were bright spots in lemonade—unit sales up 10.6%—and in coconut waters. In refrigerated, smoothies provided a lift, and in canned juice and fruit drinks, a new item—Mountain Dew Kickstart—propelled the segment forward.

Beverage typeC-store sales
($ millions)
PCYAUnit sales
(millions)
PCYA
Shelf-stable, bottled juice and fruit drinks$1,398.8-1.6%892.3-1.7%
Refrigerated juice and fruit drinks$569.512.1%245.68.4%
Canned juice and fruit drinks$320.148.9%277.531.0%

Source: IRI


Shelf-Stable Bottled Fruit Drinks

C-store sales, 52 weeks ending Dec. 29, 2013

Shelf-stable fruit drinks lost sales ground in 2013, with dollars off 4.5% and units down 3.6%, according to IRI.

BrandC-store sales
($ millions)
PCYAUnit sales
(millions)
PCYA
Lipton Brisk$90.3-4.2%82.5-8.3%
Tum-E-Yummies$60.5-3.4%59.4-5.7%
Bug Juice$58.0-12.2%30.2-12.6%
Snapple$54.316.8%37.815.1%
V8 Splash$36.0-3.7%21.7-4.9%
Minute Maid$26.74.4%20.112.4%
Fuze$25.3-7.4%20.725.7%
SunnyD$25.01.4%17.30.9%
Sobe Energize$20.7-16.0%11.4-16.3%
Sobe Smooth$20.0-13.9%10.9-13.7%
Total
(including brands not shown)
$595.1-4.5%448.1-3.6%

Source: IRI


Cross-Category Opportunity

According to analysis by Management Science Associates, juice and fruit drinks rank sixth among the top 10 items included in a c-store foodservice market basket, revealing a solid opportunity for bundling these items with a breakfast prepared-food purchase.

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