Beverages: Carbonated Soft Drinks 2014

By  Samantha Oller, Senior Editor/Special Projects Coordinator

Article Preview: 

Regular and Diet CSDs

C-store sales, 52 weeks ending Jan. 25, 2014

While c-store sales of regular CSDs rose more than 3% in the 52 weeks ending Jan. 25, 2014, according to Nielsen, diet CSD sales slipped more than 5%.

 C-store sales
($ millions)
PCYAVolume sales
(millions)
PCYA
Regular    
Mountain Dew (20-oz.)$667.73.1%445.71.1%
Coca-Cola (20-oz.)$479.114.3%309.512.6%
Dr Pepper Cherry (20-oz.)$338.99.8%220.26.9%
Pepsi-Cola (20-oz.)$325.20.7%213.7-1.5%
Coca-Cola (12 12-oz. cans)$214.4-3.1%47.3-4.4%
Total
(including UPCs not shown)
$6,267.43.1%3,969.22.7%
Diet    
Diet Coke (20-oz.)$244.64.4%158.32.5%
Diet Mountain Dew
(20-oz.)
$220.90.5%148.5-1.3%
Diet Pepsi-Cola (20-oz.)$152.9-1.9%100.5-4.0%
Diet Dr Pepper Cherry
(20-oz.)
$129.72.3%84.2-0.3%
Coca-Cola Zero (20-oz.)$81.610.3%52.48.4%
Total
(including UPCs not shown)
$1,917.7-5.1%1,194.1-6.2%

Sources: The Nielsen Co., Dr Pepper Snapple Group Inc.


Cross-Category Opportunity

According to an analysis of POS data from three midsize c-store chains by Management Science Associates (MSA), CSDs ranked as the No. 4 top purchased item with e-cigarettes, and packaged beverages in general ranked as the second most popular purchase with e-cigs, after energy shots.


CSD Flavor Trends

C-store sales, 13 weeks ending Jan. 25, 2014

Most of the top-selling flavor varieties of CSDs lost volume share in the 52 weeks ending Jan. 25, 2014, according to Nielsen. The most popular flavor—cola—gave up nearly 1 point of share.

CSD typeDollar share
Regular flavors47.0%
Regular cola29.6%
Diet cola14.2%
Diet flavors9.2%
CSD flavorVolume sharePoint changePCYA
Cola45.9%-0.8-1.7%
Citrus22.4%-0.2-0.9%
Pepper11.2%0.00.3%
Lemon/lime7.7%-0.2-2.2%
Orange3.6%0.38.9%
Other9.2%NANA

Sources: The Nielsen Co., Dr Pepper Snapple Group Inc.

Click here to download full article