Beverages: Alcohol 2014

By
Samantha Oller, Senior Editor/Special Projects Coordinator

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Where the Gains Are

C-store sales, 52 weeks ending Dec. 29, 2013

Total c-store beer sales hit the brakes in 2013, with the largest segment—domestic premium—off 1.1%, with case sales down 2%, according to IRI. Many of the smaller segments, however, enjoyed big sales gains. Imports, domestic superpremium, progressive adult beverages and craft all picked up ground.

Cider, while a still relatively small segment in c-stores, continues to add to its gains from the previous year to hit more than $44 million in sales.

In the rest of the alcohol aisle, spirits kept up its unit-sales growth pace from the previous year—up more than 11%—while wine also gained by double-digit percentages.

Beer    
 C-store sales
($ millions)
PCYACase sales
(millions)
PCYA
Domestic premium$8,314.0-1.1%391.0-2.0%
Domestic subpremium$3,333.0-5.1%210.4-6.7%
Import$1,929.38.0%65.45.7%
Domestic superpremium$1,230.96.6%44.03.3%
Progressive adult beverages$964.826.0%28.522.9%
Craft$446.724.6%12.020.7%
Domestic malt liquor$395.4-5.8%22.5-6.6%
Cider$44.1203.2%1.2200.8%
Nonalcohol$9.1-2.4%0.4-4.7%
Total beer$16,667.81.5%775.4-1.5%
Spirits    
 C-store sales
($ millions)
PCYAVolume sales
(millions)
PCYA
 $661.75.1%108.211.2%
Wine    
Table$674.620.8%8.117.0%
Sparkling wine/champagne$31.019.8%0.318.6%

Source: IRI


Latest Quarter: C-Store Beer

C-store sales, 13 weeks ending Dec. 29, 2013

In the last quarter of 2013, beer dollar sales rose more than 4% as case sales inched up 1.6%.

UPCC-store sales
($ millions)
PCYACase sales
(millions)
PCYA
Bud Light
(12 12-oz. cans)
$158.85.8%7.04.8%
Bud Light
(18 12-oz. cans)
$143.71.6%7.10.1%
Bud Light
(12 11-12-oz. bottles)
$85.0-12.2%3.7-14.0%
Bud Light
(24 12-oz. cans)
$71.64.4%3.83.4%
Corona Extra
(12 11-12-oz. bottles)
$67.213.0%2.210.7%
Coors Light
(18 12-oz. cans)
$60.51.5%3.0-1.3%
Bud Light
(6 11-12-oz. bottles)
$58.5-5.7%2.1-8.3%
Bud Light
(6 16-oz. cans)
$56.51.3%2.6-2.7%
Coors Light
(12 12-oz. cans)
$55.35.4%2.43.2%
Bud Light
(25-oz. can)
$52.4NA2.3NA
Total
(including UPCs not shown)
$4,057.34.4%186.31.6%

Source: IRI


Beer Market Share by Type

C-store sales, 52 weeks ending Dec. 29, 2013

According to IRI, domestic premium’s share of total c-store beersales—including cider—fell under 50% in 2013, with imports, craft and superpremium picking off points.

TypeDollar sharePoint change
Domestic premium49.9%-1.3
Domestic subpremium20.0%-1.4
Import11.6%0.7
Domestic superpremium7.3%0.4
Progressive adult beverages5.7%1.1
Craft2.7%0.5
Domestic malt liquor2.4%-0.2
Cider0.3%0.2
Nonalcohol0.1%0.0

Source: IRI

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