Battle of the Brands

How franchising is firing up two retail giants.

By  Linda Abu-Shalback Zid, Senior Editor

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Franchising may not be the most exciting way to make headlines. And running a franchise may seem more like a story for QSRs whose lifeblood depends on it.

But when the two largest convenience-store chains in North America are embracing it, the subject no longer can be ignored.

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