Across the CRUniverse
A CSP Staff Report from 2014 Convenience Retailing University
As the Polar Vortex wreaked havoc on the North, attendees of the 2014 Convenience Retailing University, held Jan. 28-30 at the Renaissance in Glendale, Ariz., thawed out over conversations on leadership, employee engagement and building better brands.
Throughout the conference, speakers shared strategies on how to create lasting consumer loyalty—including LoyaltyOne president and CEO Bryan Pearson’s advice that relevance is far more important than frequency in loyalty programs, and marketing guru Andrew Davis’ directive to have a content-first approach to social media. Leadership was also exemplified in the stories told by speakers Don Yaeger and Cathy Greenberg.
In the C-Store Product Gallery, suppliers showed off their latest product rollouts, which emphasized bold flavors, functional benefits and—of course—convenience for both the consumer and retailer.
Threaded into the education-driven agenda were unique opportunities to connect with fellow retailers and suppliers, including the local c-store and restaurant tours and bowling tournament on Tuesday, and Wednesday evening’s raucous party at The Shout! House—where a conga line or two may have formed.
Continue reading for our coverage of the event, and download our CRU Photo Gallery below.