‘24/7 Lives’

Forum offers strategies to appeal to wiser, high-tech consumers.

By  Linda Abu-Shalback Zid, Senior Editor

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Picture Grandma texting: Old school meets new world.

Retailers, welcome to the new reality. About 70 attendees at the CSP 2009 Consumer Insights Forum held last month in the Phoenix area explored various trends, from consumers’ recessionary reaction to the emergence of health-conscious shopping, reflecting a sense that tomorrow’s patterns will be unlike anything retailers have seen in the past.

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