LONDON -- British American Tobacco acquired CN Creative Ltd., a UK-based start-up company that specializes in the development of e-cigarette technologies intended to offer smokers a less risky alternative to cigarettes.
The company, which has its own research and development facilities, currently has several e-cigarette products on the market, as well as new, innovative e-cigarette technologies in the development pipeline.
"Our core business is, and will remain in, tobacco, but we've always made it clear that our goal is to provide those adult smokers who are seeking safer alternatives to cigarettes with a range of reduced-risk products that will meet their varying needs,” said Kingsley Wheaton, director of corporate and regulatory affairs at British American Tobacco. "And we believe the innovative e-cigarette technologies that CN Creative has been developing over the past few years will help us move closer to achieving this goal."
The acquisition of CN Creative is a natural extension of British American Tobacco's approach to tobacco harm reduction that has been evolving over a number of years, the company stated.
London-based BAT is the world’s second-largest tobacco group by global market share, with brands sold in around 180 markets.