PORT WASHINGTON, N.Y. -- Seventy-one percent of convenience-store shoppers would be willing to use mobile wallets to pay for items using their mobile phones and tablets, according to a mobile survey by market researcher Paradigm Sample. It designed the study to help companies understand the receptivity of frequent c-store shoppers to mobile banking and mobile payment options.
"Increasing consumer receptivity, and a greater sense of security when using their mobile devices for financial transactions, has radically shifted," said Sima Vasa, president of Port Washington, N.Y.-based Paradigm Sample. "C-store shoppers are already comfortable making online purchases, so using their mobile phones as a mobile wallet just doesn't faze them."
According to earlier research from Paradigm Sample, shoppers have adopted more mobile financial activity. Not only are consumers shopping and checking bank balances, but they are also experiencing increasing interaction with other financial features offered on mobile phones.
While U.S. mobile users in the Northeast and West are most likely to use their mobile devices to conduct financial transactions, Paradigm Sample's data shows healthy levels of early adoption across all major U.S. Census regions.
"In the convenience store setting, mobile wallets can only expedite the shopping experience and provide even more convenience to consumers," Vasa said. "Even so, while c-store shoppers are already willing to use mobile technology to purchase products there is a ways to go before the technology, security and mobile-wallet infrastructure catches up to consumer demand."