DULUTH, Ga. -- NCR Corp., known for industry point-of-sale (POS) registers and automated teller machines (ATMs), announced it will start a consultancy service to help c-store retailers devise and implement mobile POS strategies that enhance the customer experience.
Part of NCR's Global Consulting Services team, NCR Mobile POS Optimization Consulting Services will share the company's insights and best practices in the mobile area with retailers who are implementing mobile POS strategies.
Officials with the Duluth, Ga.-based company said retailers are finding there is no one-size-fits-all mobile POS strategy. Creating a mobile POS experience that shoppers appreciate and respond to is a complex question.
"There are many elements retailers need to consider when creating a mobile POS strategy that simultaneously delights customers and drives both top- and bottom-line business results," said Dr. Marcia Crosland, director of NCR's retail consulting group. "We have seen that planning is critical for success, as an implementation that works for a mass merchant most likely will need to be different for a luxury retailer, a boutique or a grocery store."
For example, some customers may be annoyed by having store employees approach them in the aisles with mobile POS tablets, officials said. In other situations, retailers may find revenue declining because checking customers out on the store floor prevents shoppers from purchasing impulse items like candy, gum, sodas and magazines stocked at the traditional POS stations.
"NCR's practice is focused on ensuring the design of the entire shopping experience is maximized through the implementation of mobile POS in order to deliver the most effective consumer experiences possible," Crosland said.
When creating an optimal mobile POS strategy, NCR said its consulting team uses a variety of methodologies and techniques, derived from NCR's experience in retail and cross-industry best practices.
NCR is a global technology company involved in how the world connects, interacts and transacts with business. NCR's assisted- and self-service solutions and support services address the needs of retail, financial, travel, hospitality, gaming, public-sector, telecom-carrier and equipment organizations in more than 100 countries.