CLEARWATER, Fla. -- GSP Marketing Technologies, a leader in strategic marketing at the point of purchase (POP), announced that its proprietary software application POPManager has reached a milestone in handling more than 750,000 store-specific POP orders, providing retailers with over 225 million site-specific POP kits.
POPManager, originally released in 1990, provides retailers with a full range of marketing capabilities to order, manage and distribute site-specific, complex POP programs across the retailer's entire site network.
"We strive to continuously improve our software," said Kevin Farley, GSP's vice president of marketing. "We implement new features to anticipate the needs of our clients in a rapidly changing retail environment. Our technology innovations are tailored to exceed the expectations of our No. 1 asset, our clients."
Clearwater, Fla.-based GSP provides a wide range of user-friendly software applications for retailers that allow them to more quickly capture and analyze information, enabling them to target opportunities, improve execution and create success at the store level.
"It's a great milestone for POPManager," said Dave Cagle, director of new product development. "We are excited about the upcoming year. We plan on releasing a few new versions of several software products, and we are closing in on another big milestone for POPRender."
POPRender is the first software application to automatically generate store-specific, illustrated POP placement guides to give store managers an architecturally accurate digital image of their stores.