FLORHAM PARK, N.J. -- KSS Fuels has announced that Aaron McHugh has joined the management team as vice president of sales for North America.
McHugh brings a deep understanding of fuels marketing in the downstream retail petroleum business. He will lead the North American sales team and be responsible for growing business in the pricing and location intelligence areas as well as contributing to product direction and strategic partnerships.
Aaron McHughMcHugh joined Skyline Products in January 2005 with responsibility for bringing to market the PriceAdvantage fuel pricing application. His early work involved shaping product functionality to retailer needs, developing partner relationships and driving sales in North America. In January 2009, he became general manager, with responsibility for product development, marketing, strategic partnerships and sales.
"We're thrilled to be welcoming someone with a proven track record of growing North American business in the retail fuel pricing space," said Bob Stein, president and chief executive officer of KSS Fuels. "Aaron's knowledge of the diverse North American fuels retailing market, together with his understanding of the business value of analytical software as well as excellent relationships with retail executives, will immediately benefit our clients and our company."
In other company news, KSS Fuels has published a white paper, "Winning the Battle for Market Share," defining strategies for fuel retailers looking to create sustainable market share growth. Using case study data and global industry experience, the white paper outlines substantiated techniques for more effectively managing market share in an environment of static to declining consumer demand and rising, volatile costs.
Reducing fuel prices to grow volume is not a sustainable solution, the company said, and it runs the risk of introducing greater retail price volatility and putting more pressure on thin margins. The answer lies in understanding why consumers choose one location over another and using that insight to make studied investments in site facilities or operations, it said.
"Our clients are asking us how we can help them manage market share more effectively. They recognize the risks of only using price to influence market share and believe there's more to be learned from analyzing their data," said Stein. "As we can now prove, the answers lie in using an approach supported by business intelligence tools dedicated to fuel retailing, known as location intelligence, to understand and quantify consumer behavior."
The white paper is available on the company's website.
KSS Fuels is a global leader in fuels pricing and retail location intelligence, with software, analytics and consulting solutions for petroleum retailers. With global headquarters in Manchester, U.K., the company has North American headquarters in Florham Park, N.J.