CARY, N.C. -- The Pantry Inc.'s Kangaroo Express has forged a partnership with OpenStore by GasBuddy, a multi-channel digital marketing solution for convenience store chains. OpenStore by GasBuddy will be launching the new Kangaroo Express website and mobile app in the second quarter of this year.
The new site will be fully integrated with a branded mobile app to create a complete experience for Kangaroo Express customers at its more than 1,550 stores. The app and website will allow users to access store locations, exclusive "RooClub" promotions, a trip planner and much more. Customers will also be able to send feedback from their mobile phone, review job postings and retrieve updates on gas prices.
"Providing great value is just about as simple as you can make it," said Jason Toews, co-founder and CEO of OpenStore by GasBuddy. "And customers love the convenience of using apps and being rewarded for their loyalty as a customer. OpenStore is delighted to have Kangaroo Express launch with the award winning product suite, and we are proud to be part of their continued success in serving their customers."
"Just in time for the summer travel season, Kangaroo Express' new mobile app will provide our guests with an interactive and convenient way to unlock savings, engage with our brand and 'Get Right at the Roo'," said Alec Bleday, digital marketing manager at Kangaroo Express. "We are partnering with OpenStore by GasBuddy to drive in-store sales, engage our core customers and deliver a differentiated digital experience for our brand."
Brooklyn Park, Minn.-based OpenStore/GasBuddy LLC, a subsidiary of the Oil Price Information Service (OPIS), offers a solution that increases customer loyalty by providing two-way communication between c-store owners and customers using web technologies and custom-branded mobile applications. The OpenStore dashboard allows users to collect customer feedback, manage social media and deliver mobile coupons and text message campaigns from a single location.
Based in Cary, N.C., The Pantry is a leading independently operated convenience store chain in the southeastern United States and one of the largest independently operated convenience store chains in the country. The company operates approximately 1,575 stores in 13 states under select banners, including Kangaroo Express, its primary operating banner.