SAN FRANCISCO -- Premier Retail Networks LLC (PRN), a Technicolor company and a provider of digital place-based media services and advertising sales, and Digital Display Networks Inc. (DDN), creator and operator of 7-Eleven TV, have announced a multi-year agreement under which PRN will be the exclusive advertising sales representative for 7-Eleven TV.
The agreement is effective immediately.
Under the new agreement, PRN will offer brands the opportunity to reach 100 million viewers monthly on 7-Eleven TV, which it said is America's largest single-chain digital out-of-home network, installed in approximately 4,400 locations. The addition of 7-Eleven TV grows PRN's existing footprint by 50%, to 300 million active viewers monthly.
"We are thrilled to partner with DDN--the largest player in this segment--to enable our clients to enhance their brand experience for an audience of highly engaged shoppers," said Ahmad Ouri, President and CEO of PRN. "The addition of 7-Eleven TV to PRN's portfolio exemplifies why digital place-based media is gaining relevance in an era marked by the rise of social, mobile and location-based technologies."
The agreement further extends PRN's reach and scale into convenience stores, raising PRN's portfolio of networks to more than 10,600 locations in key markets covering mass retail, grocery, club, convenience and quick-service restaurants (QSRs).
"Aligning with PRN will provide the innovative sales strategies needed to monetize the scale that 7-Eleven TV has achieved," said David Veckerelli, Co-CEO of DDN. "Working with PRN complements DDN's future expansion of the 7-Eleven TV network as well as other verticals," added Darren Mann, co-CEO of DDN.
Programming on 7-Eleven TV is customized for demographics, local targeting and dayparting, and features news, entertainment and local weather. Content loops, which are optimized for the c-store environment, promote in-store and out-of-store brands. Each 7-Eleven TV location features two large LCD HDTV monitors--with directional audio--strategically placed to attract and engage shoppers.
San Francisco-based PRN provides digital place-based media services and ad sales that enable retailers and marketers to reach 300 million active viewers on a monthly basis in more than 10,600 U.S. locations. It works with retailers, advertisers, content and technology companies to create and deliver place-based media that engages, informs and motivates consumers where they shop, eat and socialize. PRN's retail venues include Acme Markets, Albertsons, Associated Food Stores, BJ's Wholesale Club, Costco, Jewel-Osco, Meijer, Pathmark, Sam's Club, 7-Eleven, Shaw's, ShopRite, Star Market, Target and Walmart Stores. It also represents the in-venue networks located in a number of leading QSRs through its relationship with indoorDirect. PRN's programming alliances include major TV networks and other media properties, as well as movie studios, record labels and magazine and newspaper publishers.
Los Angeles-based DDN is a digital network provider that creates and installs digital networks, produces and manages all content and administers advertising sales to provide a singular digital signage solution at point of purchase. DDN was formed by the principals of Explorer TV, a leading in-hotel digital visitor information TV network servicing more than 150,000 rooms in U.S. and European major cities, as well as cruise ships, visitor information centers and airports.