HACKETTSTOWN, N.J. -- The Snickers brand showcased its new "You're Not You When You're Hungry" 30-second commercial during the Grammy's on CBS on Sunday.
The spot, which originally aired during the SAG Awards, features Robin Williams and Bobcat Goldthwait, and is the latest addition to the popular global campaign created by BBDO New York.
The new commercial also will kick off the year for Snickers, which plans to introduce additional "You're Not You When You're Hungry" creative later in 2013, as well as a new integrated campaign designed to leverage the brand's long-time partnership with the National Football League (NFL).
"'You're Not You When You're Hungry' has been a very successful campaign for the brand in the United States and globally," said Roy Benin, chief consumer officer for Mars Chocolate North America. "That's why we're so excited about the prospect to bring new creative to the marketplace this year."
Hackettstown, N.J.-based Mars Chocolate is the North American chocolate operations of Mars Inc., McLean, Va. Mars Inc. has net sales of more than $30 billion and six business segments including Petcare, Chocolate, Wrigley, Food, Drinks and Symbioscience. Mars brands include Chocolate: M&M's, Snickers, Dove, Galaxy, Mars, Milky Way and Twix; Petcare: Pedigree, Whiskas, Sheba, Cesar and Royal Canin; Wrigley: Orbit, Extra, Starburst, Doublemint and Skittles; Food: Uncle Ben's, Dolmio, Ebly, Masterfoods and Seeds of Change; Drinks: Alterra Coffee Roasters, The Bright Tea Co., Klix and Flavia; and Symbioscience: Seramis, Cirku and Cocoavia.