HACKETTSTOWN, N.J. -- M&M's have a history that dates back more than 70 years. But never before have fans been given the opportunity to choose the specific color combination for mass produced packages of M&M's--until now. Mars Chocolate North America has announced that a new limited-edition 8 oz. mix of M&M's Milk Chocolate and Peanut pouches will hit stores later this month featuring a never-before-seen blend of colors selected exclusively by fans.
From Dec. 2011 through Jan. 2012, the M&M's brand asked its community of more than 2.5 million Facebook fans to decide which combination of chocolate shell colors should be featured together in their new packages for a limited time. When Mars tallied the votes, the winning colors included three existing fan favorites--blue, red and green, as well as three new colors--purple, aqua and dark pink.
The new M&M's color mix will be available in select stores later this month and nationwide next month.
"M&M's fans have always been very passionate about the colors of our delicious chocolate candies," said Roy Benin, chief consumer officer for Mars Chocolate North America. "This election year was the perfect opportunity to allow our fans to express their opinions about their favorite colors--and we are excited to create this new M&M's color mix based on their response. While the outcome provided an even split between traditional favorites and bold new options, we're sure fans will have fun debating the choices with every bite."
Mars Chocolate is the North American chocolate operations of Mars Inc. Based in McLean, Va., Mars Inc. has net sales of more than $30 billion and six business segments including Petcare, Chocolate, Wrigley, Food, Drinks and Symbioscience. Mars brands include Chocolate: M&M's, Snickers, Dove, Galaxy, Mars, Milky Way and Twix; Petcare: Pedigree, Whiskas, Sheba, Cesar and Royal Canin; Wrigley: Orbit, Extra, Starburst, Doublemint and Skittles; Food: Uncle Ben's, Dolmio, Ebly, Masterfoods and Seeds of Change; Drinks: Alterra Coffee Roasters, The Bright Tea Co., Klix and Flavia; and Symbioscience: Seramis, Cirku and Cocoavia.