BATTLE CREEK, Mich. -- To celebrate U.S. gymnast Gabby Douglas' gold medal in the women's all-around at the 2012 Olympic Games in London, Kellogg's said that she will be featured on special-edition boxes of Kellogg's Corn Flakes, which will be on shelves this fall. Kellogg Co. is an official sponsor of the United States Olympic Committee and USA Gymnastics.
"I'm so proud to be part of this gold-medal winning team, and I'm thrilled I was able to bring home the all-around gold for Team USA as well," said Douglas. "The support from fans around the country has been amazing, and it's a huge honor to see ourselves on a cereal box that our fans can all own and enjoy!"
"We are proud to support the potential of our young athletes and our amazing team of U.S. gymnasts," said Doug VanDeVelde, senior vice president of morning foods for Kellogg. "Over the course of the past week, we have all shared in the thrilling moments and passion of USA Gymnastics, and we are excited to bring that into the homes of families across the country."
USA Gymnastics president Steve Penny said, "Gabby Douglas has helped Team USA make history this week. The team gold was the first since the 1996 Olympic Games and this is the first time that USA Gymnastics has captured both the team gold and the individual all-around gold medal. She also became the third consecutive American gymnast to win the all-around gold medal, making this an even more significant accomplishment."
The cereal company is also the title sponsor of the 2012 Kellogg's Tour of Gymnastics Champions, a 40-city national tour featuring Team USA's top performing gymnasts which will kick off in San Jose, Calif., on Sept. 8, 2012.
Based in Indianapolis, USA Gymnastics is the national governing body for gymnastics in the United States. Its mission is to encourage participation and the pursuit of excellence in the sport. Its disciplines include men's and women's artistic gymnastics, rhythmic gymnastics, trampoline and tumbling and acrobatic gymnastics.
Battle Creek, Mich.-based Kellogg Co. is the world's leading producer of cereal, second largest producer of cookies and crackers and--through the May 2012 acquisition of the iconic Pringles business--the world's second largest savory snacks company. With 2011 sales of more than $13 billion, these brands include Cheez-It, Coco Pops, Corn Flakes, Eggo, Frosted Flakes, Kashi, Keebler, Kellogg's, Mini-Wheats, Pop-Tarts, Pringles, Rice Krispies, Special K and more.