BATTLE CREEK, Mich. -- Kellogg's and celebrity dad and actor Taye Diggs have partnered to share breakfast with children in need as part of the third consecutive Share Breakfast initiative. Starting Dec. 12, families across the country can share a breakfast with a child in need by simply sharing a public service announcement featuring Diggs on ShareBreakfast.com. For each view, share and comment, Kellogg's will donate the monetary equivalent of a school breakfast shared.
Kellogg will donate up to $250,000--the equivalent of 1.25 million school breakfasts shared. The program ends April 15, 2013.
Along with in-school breakfast partner Action For Healthy Kids, Kellogg's and Diggs are making it their mission to show families how a wholesome breakfast can help kids reach their full potential every day. Kids who eat breakfast have more energy and focus for learning , yet nearly one in five children across our communities go without breakfast. That's why Kellogg's and Diggs are leading the charge to help end childhood hunger and are rallying families across the United States to help provide breakfast for kids in need.
As a dad, Kellogg's Share Breakfast campaign is a cause Diggs feels passionately about. His mom was a teacher and he was raised on the belief that eating a wholesome breakfast helps give kids the potential to have a great day. As a child, Taye grew up as the eldest of five children in Rochester, New York and after the sudden death of his father, Taye stepped up to help his mother care for his four younger siblings. Through his family leadership, he can relate to the financial worries that many families in America face in putting food on the table every day. In the program's third year, Kellogg's Share Breakfast will share one million breakfasts with kids in need through grants to schools or school districts to help them increase their participation in school breakfast programs.
"Just imagine what kids across the country could accomplish if they each had a great start every day. That's why I am partnering with Kellogg's and the Share Breakfast program to help make this a reality," said Diggs. "Join me in raising one million breakfasts to help get America's kids the start they deserve."
Families across the U.S. can join Diggs in the Share Breakfast movement and give the power of breakfast to kids in need. Every time someone does one of the following, Kellogg's will share breakfast to a kid who might otherwise go without:
*Share the public service announcement with friends.
*Like or comment on the Share Breakfast Facebook page.
*Pin the public service announcement on Pinterest.
Action for Healthy Kids (AFHK) fights childhood obesity, undernourishment and physical inactivity by helping schools become healthier places so kids can live healthier lives. It partners with a legion of dedicated volunteers--teachers, students, moms, dads, school wellness experts and more--from within the ranks of their more than 34,000 constituency to create healthful school changes. A collaboration of more than 70 organizations, corporations and government agencies support AFHK's grassroots efforts.
Battle Creek, Mich.-based Kellogg Co. is the world's leading producer of cereal, second largest producer of cookies and crackers and--through the May 2012 acquisition of the iconic Pringles business--the world's second largest savory snacks company. With 2011 sales of more than $13 billion, these brands include Cheez-It, Coco Pops, Corn Flakes, Eggo, Frosted Flakes, Kashi, Keebler, Kellogg's, Mini-Wheats, Pop-Tarts, Pringles, Rice Krispies, Special K and more.