IRVINE, Calif. -- "Pump Up at the Gas Pump" could be the new catchphrase at gas stations across the country because an interactive workout programming is being broadcast at thousands of gasoline dispensers. The new exercise program was created by PumpTop TV, a major out-of-home digital media network reaching millions of motorists each month, and ExerciseTV, a leading digital fitness network that provides fitness videos, workout plans and exercise tips to support a healthy lifestyle through a cable video on demand channel, DVDs, iPhone app and online at tv" target="_blank">www.ExerciseTV.tv. PumpTop TV will feature 30-second exercise videos at gas stations across the country.
Viewers will also be able to download 10 videos of exercises that can be done at the pump, or, anywhere else, at www.exercisetv.tv/pump. These 10 original videos were created exclusively for PumpTop TV by ExerciseTV, which was founded by Jake Steinfeld of "Body by Jake" fame.
ExerciseTV trainers provide a quick tutorial and then demonstrate in 30 seconds how the exercises are done.
"Pumping gas is five minutes of downtime that could be used to fuel a healthy lifestyle," said ExerciseTV general manager Chris Mansolillo. "So why not get pumped up at the pump with effective 30-second video programs in over 15 categories including abs, yoga, cardio, Pilates, pregnancy workouts and kickboxing?"
Doug Woo, executive vice president of AdtekMedia Inc., the parent company of PumpTop TV, added, "Drivers have about 5 minutes of downtime when filling their tanks with gas. Why not watch PumpTop TV's informative and entertaining programming and exercise at the same time? These new 30-second workout videos are a unique and interactive way to jumpstart the rest of your day. This reflects PumpTop TV's continuing commitment to millions of viewers at the pump to bring fun and freshness to the gas station experience."
PumpTop TV is viewed by more than 12 million motorists each month. Exercise TV reaches more than 37 million customers through their various mediums and avenues.
PumpTop TV is a leading nationwide digital media network located at the pump. Used by major brands such as American Express, Gatorade, Dunkin' Donuts and Sony Pictures, PumpTop TV delivers a captive audience of millions of consumers each week via a fully programmed mix of content and advertising. The network is owned and operated by Irvine, Calif.-based AdtekMedia, a leading out-of-home digital media provider that combines inventory management and sales tools for out of home ad units and content insertion.
ExerciseTV is a leading digital fitness network available in 38 million cable TV homes as free video-on-demand, online, as an iPhone app or through ExerciseTV's expansive fitness DVD library. ExerciseTV provides fitness videos, workout plans and exercise tips to support a healthy lifestyle. ExerciseTV is managed by Comcast Corp. with New Balance Athletic Shoe Inc., and Time Warner Cable acting as additional equity partners.