STATE COLLEGE, Pa. -- VideoMining Corp., a leading provider of in-store intelligence for retailers and consumer packaged goods (CPG) manufacturers, has announced executive appointments for its new client solutions division. Priya Baboo has been promoted to president of Client Solutions, and Matt Wheeler has joined the company as vice president of Client Solutions, based in Chicago.
"We are very excited about Client Solutions and these appointments, especially at a time when there is a strong industry need for creating standardized shopper metrics and solutions," said Rajeev Sharma, founder and CEO of VideoMining.
Priya Baboo (left), Matt Wheeler"Our goal with this move is to collaborate closely with our CPG and retailer clients to apply our breakthrough in-store measurement and analytics solutions to benefit different aspects of their business--shopper marketing, category management, merchandizing, etc.--basically to incorporate the 'voice of the shopper' into their retail strategy," he said.
Baboo moves into the role of president of client solutions from her previous role as the head of the Shopper Insights & Strategy at VideoMining. In the new role, she will lead a geographically distributed team that is responsible for building and maintaining relationships with CPG and retailer clients, understanding their shopper marketing needs and making final presentations and recommendations.
Wheeler is an accomplished leader who has been consistently recognized for performance and achievement within the CPG industry. A solutions-oriented executive with vast experience, he has a diverse background and a solid track record of developing strategies and providing superior insights that drive business growth.
He most recently was vice president of Insights and team leader at Symphony IRI Group. Prior experience includes executive positions with The Nielsen Co. and The Coca-Cola Bottling Co. of Chicago (now CCR).
State College, Pa.-based VideoMining provides in-store intelligence for shopper marketing. The company's actionable insights help retailers and consumer product manufacturers optimize their marketing and merchandising strategies. These insights are based on the company's in-store measurement technology that automatically converts video into precise statistical data on the shopping process.