CEDAR RAPIDS, Iowa -- Lil' Drug Store Products Inc., a leading health and beauty care (HBC) product supplier to the convenience store channel, said that it has nearly tripled sales versus a year ago of its Lil' Drug line of products.
Lil' Drug Multi-Symptom Sinus was one of the top category performers, it said, summing up its 2012 as "a year of successes."
The company has expanded its lineup of popular brands, it said, including the recent additions of Crest Complete, Colgate Total, Germ-X and Emergen-C.
It has also forged strong partnerships with national brands such as Carmex lip balm and Ricola cough drops, and forged a new exclusive distribution partnership with Rayovac that establishes the popular battery brand in the c-store channel.
Lil' Drug also launched two new merchandising programs--EZ Bins and EZ OTC. EZ Bins is a new merchandising system for personal care items in travel sizes for on-the-go shoppers. EZ OTC is a collection of over-the-counter formulas available in mid-size packages designed specifically for c-store shoppers.
"LDSP helps retailers manage their HBC, general merchandise and automotive needs effectively and efficiently through a combination of innovative retailing solutions and a diverse portfolio of over-the-counter drug, personal care, general merchandise and automotive items which are brought to market by our strong distribution and marketing network throughout the country," said Paul Rossberger, vice president of sales and marketing for Lil' Drug Store Products. "We've built a strong reputation in the convenience channel by being flexible and responsive in ways that enhance product and service excellence and will continue to offer our customers and partners the kind of collaboration and forward thinking that enhances their sales and profitability."
Based in Cedar Rapids, Iowa, Lil' Drug Store offers a variety of premium brands through its three divisions: Convenience Retailing, Consumer Products and International. Convenience Retailing lines include OTC drug products, trial-size personal care items, general merchandise products, automotive accessories and exclusive brands including Rayovac, Carmex and Ricola.