SAN ANTONIO -- In a move that promises to accelerate the growth of its branding initiative in the northwestern United States, VP Racing Fuels Inc. signed RE Powell Distributing Co. for VP’s new program to brand fuel stations with the VP Racing Fuels brand.
“As RE Powell partners with VP’s team, I am confident this new program will be a success for the dealer who is looking for differentiation, as well as our company, which is looking to provide the best solutions to each of our customers,” said Justin Christensen, RE Powell’s director of marketing and sales.
“We’re equally excited to count RE Powell among our dedicated family of marketers nationwide who work tirelessly to develop VP branded fuel stations,” said Bryan Noonen, VP’s regional manager-branded wholesale business development.
Over many years of distributing VP’s race fuel products, RE Powell has come to appreciate working with VP’s experts and forged a strong relationship with the VP team. “That’s why we were very excited when VP approached us with the opportunity to strengthen its presence by branding VP retail locations,” said Christensen. “In our eyes VP’s brand program creates the best of both worlds--a first class ‘branded’ image and the pricing flexibility that comes along with unbranded fuel supply. The bonus of the program is the incredible credit card-processing program that will save our customers hundreds if not thousands of dollars each month.”
Christensen recently introduced the VP brand program to its retail fuel dealers at its annual customer conference, along with the VP “Fuel Cage,” a program providing for the retail sale of VP’s high performance race fuels in 5-gallon pails.
RE Powell is a privately owned distributing company based in Grandview, Wash., servicing the states of the Pacific Northwest, Alaska and portions of Canada, including more than 300 retail dealer sites in Washington, Oregon and Idaho.
VP Racing Fuels is known as a world leader in race fuel technology, fueling champions in virtually every form of motorsports on land, sea and air since 1975.